WHAT TO DO

ABOUT

Hello! And welcome to What To Do About – a weekly podcast that simply asks one question, “What do we do about?”.

We explore solutions with guests bringing all sorts of expertise and lived experience to the studio, in turn providing answers, action and hope to some of today’s biggest problems. 

We hope you enjoy the show.

Victor & Peter

Listen & Watch On:

NatureEducationPovertyHealthcareDemocracyRacismAI NatureEducationPovertyHealthcareDemocracyRacismAINatureEducationPovertyHealthcare

we know what's broken

Here's what to do about it

What To Do About… is a weekly podcast hosted by Peter Holbrook and Lord Victor Adebowale — two long-time colleagues who’ve spent their careers working alongside the people actually solving Britain’s biggest problems.

Every Friday, they sit down with the experts, campaigners and entrepreneurs already fixing what’s broken — from poverty and healthcare to nature, education and democracy — and ask one question: what should we actually do about this?

It’s not another show diagnosing the crisis. The solutions already exist — they’re just scattered. This podcast brings them together, brick by brick.

New problem. New solutions. Every Friday.

NEW EPISODE EACH FRIDAY! 🎙️

new every friday

recent episodes

"That was definitely the most fun I have had recording a podcast"

Kresse Wesling - FOunder of ELvis & Kresse featuring on WHat to do about nature

OUR FANTASTIC DOUBLE ACT

your hosts

PEter Holbrook

ceo - social enteprise uk

Peter Holbrook is the other half of the What To Do About partnership, and the one most likely to go off on a brilliant tangent.

A passionate champion of social enterprise, Peter has spent his career proving that business can be a force for good. He has gone from stuffing envelopes at Greenpeace to running Oxfam shops to building a thriving community hub from a derelict laundry in Gillingham, complete with cafes, a GP practice, a radio station, and youth clubs. He studied environmental management at university, loves nature, and once kept his first Greenpeace pay cheque because he was too proud to cash it.

On the podcast, Peter brings energy, conviction, and a knack for making the complex feel human.

lord victor abedowale

member of the house of lords

Victor is one half of the What To Do About hosting duo, and yes, he is a Lord, though he would rather you just called him Victor. 

A former Chief Executive of Turning Point, a member of the House of Lords, and the son of a Nigerian nurse who helped build the NHS, he brings a lifetime of leadership in health, housing, and social justice to the podcast. 

He is also, by his own admission, terrible at talking about himself. Driven by curiosity, a relentless work ethic, and the simple belief that you should leave the world better than you found it, Victor asks the big questions and is not afraid to sit with uncomfortable answers. Expect warmth, wisdom, and the occasional poetry reference.

GOOD TO KNOW

FAQs

What is What To Do About… actually about?

Each episode tackles one big issue — nature, education, poverty, democracy, AI and more — and brings on people who are already building real solutions to it. Rather than dwelling on what’s wrong, hosts Peter Holbrook and Lord Victor Adebowale ask guests what’s working, what’s next, and how the rest of us can get involved.

Peter Holbrook and Lord Victor Adebowale, two long-standing colleagues who’ve spent their careers immersed in social enterprise and systemic change. They bring both deep expertise and an easy, often irreverent chemistry to the conversations.

Every Friday, with each episode focused on a different problem and a different set of guests offering solutions.

Yes — the hosts actively want listener input. You can get in touch via Instagram, email or LinkedIn with ideas for topics to cover or guests to bring on, and there’s a chance your idea gets picked up on a future episode.